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If there is one thing social media teaches us today, it's not to leave naming rights up to the hive mind.
the Facebook group Alberta Aurora Chasers were inspired by a scene in the animated movie Over the Hedge, in which one of the characters gives a hedge that name to make it seem less scary.
https://www.sciencealert.com/introducing-steve-a-newly-discovered-light-in-the-sky
https://www.nasa.gov/feature/goddard/2020/citizen-scientists-help-discover-a-new-feature-of-steve