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In order to perform efficiently, the human brain ignores irrelevant data, focusing exclusively on information pertinent to whatever task it is performing at the moment. According to neuroscientists, the brain adopts tunnel vision or maximizes performance while minimizing cost by using data compression.
As a result of the research that researchers Christian Machens and Joe Paton, among others, conducted, principles can guide future studies concerning how mental constructs of the world might support intelligent behavior in the context of life sciences, artificial intelligence, and decision making.